Providing hockey programming to
keep kids connected to school.
Supporting teachers &
students with mental
health initiatives
Offering a summer camp
and outdoor experience.
Supporting teachers &
students with mental
health initiatives
BUY 50/50


"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


True North Youth Foundation to run Winnipeg Jets 50/50 presented by for every Winnipeg Jets game in 2020-21 season

by TNYF Staff

The 2020-21 NHL season may look different than any other, but Winnipeg Jets fans will still have a familiar way to support the True North Youth Foundation (TNYF) during Jets games through online Winnipeg Jets 50/50 presented by draws for each home and away game this season, which includes a sweetened pot for the Jan. 14 home opener. ... read more ›

Thompson lends his voice to normalize the conversation about mental wellness

by Mitchell Clinton

January is an important month on the hockey calendar – and for good reason. Every year, the month is dedicated to Hockey Talks, a national public awareness campaign designed to encourage conversations about mental health. It’s a month very close to those in the Winnipeg Jets organization and the True North Youth Foundation’s Project 11,... read more ›

Mental game: How one WJHA student uses hockey to manage anxiety

by Jason Friesen

The Winnipeg Jets Hockey Academy (WJHA) isn’t specifically known as a mental health program. In the True North Youth Foundation (TNYF) portfolio, that title belongs to Project 11. However, when the WJHA offers students an outlet of playing hockey within a caring community, it’s easy to see how the program itself can serve as a healthy coping... read more ›

12 Days of Giving – Day 12: Giving youth the chance to chase their dreams and give back through the WJHA

by Jason Friesen

The holiday season is the season of giving for many. For Winnipeg Jets Hockey Academy (WJHA) students, the holiday season is also typically the middle of another season – the hockey season. One WJHA student, fittingly named Christmas, is particularly missing the hockey season this year – not just for her own sake and the time she’s missing... read more ›

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