Providing hockey programming to
keep kids connected to school.
Supporting teachers &
students with mental
health initiatives
Offering a summer camp
and outdoor experience.
Supporting teachers &
students with mental
health initiatives


"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


P11 Check-in with Don Amero

by Adrian McMorris

Local musician and Project 11 ambassador Don Amero checks in with others from the P11 community to see how everyone has been doing during the quarantine. Learn what Jets alumnus Mark Stuart, Ace Burpee and P11 virtual teacher Suzi Friesen have found encouraging to see and hear in our community as we have all been coping with the challenges of the p... read more ›

Roslovic, Bitetto, and Hellebuyck donate prize money to Project 11

by Mitchell Clinton

Since the program was launched in 2013, Project 11 has helped countless students learn the importance of mental health, positive coping strategies, and increase self-awareness of social, emotional, and physical wellness. The True North Youth Foundation (TNYF) program has grown steadily over the past seven-plus years and thanks to Winnipeg Jets p... read more ›

WJHA team bonds not broken by distance

by Jason Friesen

Impactful change doesn’t come from individuals; it comes from a team of people working together to create something greater than they ever could have apart. This is the way the Winnipeg Jets Hockey Academy (WJHA) thinks and operates with their team of caring staff as they pass on the message of teamwork to their young hockey players. While thi... read more ›

WJHA coach receives Hockey Canada coaching honour

by Krista Sinaisky

Coach Nicole McAlpine takes a lot of pride in the success of her hockey players. As gratifying as it is for her to see her players excel in skills and drills as a result of her hockey expertise, she takes the most reward from the success that players show simply as a result of gaining new belief in themselves. This takes an entirely different co... read more ›

Do NOT follow this link or you will be banned from the site!