Providing hockey programming to
keep kids connected to school.
Supporting teachers &
students with mental
health initiatives
Offering a summer camp
and outdoor experience.
Supporting teachers &
students with mental
health initiatives


"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


P11 Virtual Summit expands audience for important mental wellness messages

by Krista Sinaisky

For the past two years, Project 11 (P11) has brought youth together for a celebration of mental wellness at an in-person summit, held first at the Burton Cummings Theatre, and then which grew to Bell MTS Place. It’s an event that has brought community to the issue of mental wellness and that has allowed the many classrooms engaging in P11’s ... read more ›

Keane Insights: Mike Keane on his Celebrity Hockey Classic

by Kait Flett

The Mike Keane Celebrity Hockey Classic (MKCHC) makes big league dreams come true for recreational league hockey players. This year, the unique event celebrates ten years of fun and community support on March 18 and 19 at Bell MTS Iceplex. Last season’s event saw more than 220 adults transformed into wide-eyed kids as they received star tr... read more ›

Meaningful Masks

by Adrian McMorris

P11 students translate their mental wellness approaches to art It’s become a tradition for NHL goaltenders to sport specialty masks to recognize team and league causes, but the custom-made, one-of-a-kind masks that Winnipeg Jets Connor Hellebuyck and Laurent Brossoit wore to support mental health awareness at the Jan. 31 #HockeyTalks game car... read more ›

Winnipeg Jets 50/50 pot to sweeten four more times this season

by TNYF Staff

The True North Youth Foundation (TNYF) will “sweeten” the Winnipeg Jets 50/50 pot at four upcoming Jets home games this 2019-20 season: • Friday, Jan. 31 vs. the Boston Bruins • Friday, Feb. 14 vs. the San Jose Sharks • Tuesday, March 17 vs. the Florida Panthers • Sunday, March 29 vs. the Vegas Golden Knights As a “thank you... read more ›

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