BUY 50/50


"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


TNYF 12 Days of Giving – Day 4

by TNYF Staff

YOU can give youth the chance to find their sports passion DONATE NOW! Mia has only been in the WJHA for a year and a half, but she’s quickly fallen in love with the game and has already taken a lot of lessons from the sport. YOU can make a difference this holiday season by giving more youth the chance to learn lessons from h... read more ›

TNYF 12 Days of Giving – Day 3

by Jason Friesen

YOU can give youth confidence through outdoor learning DONATE NOW! Summer camp can be intimidating for many kids. It’s a place that’s away from home and parents and is filled with new experiences. But thanks to donors like you, Camp Manitou is a safe and fun place for kids to go outside their comfort zone and grow their confidence. Tha... read more ›

TNYF 12 Days of Giving – Day 2

by Jason Friesen

YOU can give youth important mental health resources DONATE NOW! Though Project 11’s curriculum is typically delivered by schoolteachers, when it comes to mental health, it takes a village to support and encourage the youth in our community. Thanks to the generosity of donors like you making the program so widely available, Corporal Steven ... read more ›

TNYF 12 Days of Giving – Day 1

by Jason Friesen

YOU can give youth development opportunities through team sports.  DONATE NOW! Amanda could never have imagined putting even one of her boys through hockey due to the price of equipment and registration. But thanks to the generosity of people like you, four of her boys – Logan, Xavier, Gaige, and Victor – have already been benefitting f... read more ›