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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


WJHA coach Maggie Litchfield-Medd impacting girls in hockey from behind the bench

by Jason Friesen

“I never had a female head coach growing up.” That was the experience of Maggie Litchfield-Medd, Manager of the Winnipeg Jets Hockey Academy (WJHA) Minor Hockey programs, throughout her hockey career. That doesn’t come from a small sample size either. After playing plenty of minor hockey, she played five seasons with the University of M... read more ›

Fishin’ with the Jets raffle returns in support of Project 11

by TNYF Staff

The chance for Winnipeg Jets fans to win a one-of-a-kind fishing experience is back for 2023 with the Fishin’ with the Jets raffle that is open from March 10 to May 18. This year, the raffle will see two lucky fans and their guests join Jets forward Blake Wheeler and Jets alumnus Andrew Ladd for an all-inclusive fly-in fishing weekend experience ... read more ›

Hockey the key to connection for WJHA student

by TNYF Staff

Grade 12 student Savan remembers arriving in Canada with his family in 2004-05. Coming from Cambodia, the sport of hockey would not have been something on his mind – especially with more immediate priorities like adjusting to life in a new country, making friends, navigating a new school, and getting to know his new community. Little did he re... read more ›

#HockeyTalks month – In-class lessons, discussions with Jets players highlight importance of human connection for high school students

by Jason Friesen

“Humans need humans.” These words from Evan – a Grade 10 Maples Collegiate student and Project 11 student – are simple, but they cut to the heart of Project 11’s mental wellness messaging and the #HockeyTalks initiative that runs throughout January and promotes conversations around mental health. The fact that Project 11 and #Hockey... read more ›