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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


True North Youth Foundation Playoffs Mega Raffle winners still in shock over life-changing win

by Jason Friesen

The stakes get bigger in the Stanley Cup Playoffs, and so do the 50/50 pots. That was the case for the Playoffs Mega Raffle for True North Youth Foundation (TNYF), who operates and benefits from the Winnipeg Jets 50/50 draws. As opposed to just running standard 50/50 draws during the playoffs like they do for each Jets regular season game, the f... read more ›

Winnipeg High School Hockey championship solidifies lessons learned for four WJHA students

by Jason Friesen

The moment when a team wins a championship is oh so sweet, as was the case for the John Taylor Pipers boys high school hockey team when they claimed the Winnipeg Free Press Division championship for the Winnipeg High School Hockey League on March 9. The championship was a big achievement not only for the school, but for the Winnipeg Jets Hockey ... read more ›

Flatlander’s Beer Festival back at Canada Life Centre June 2 & 3

by TNYF Staff

The Flatlander’s Beer Festival presented by Manitoba Liquor Marts will take over Canada Life Centre once again on June 2 and 3 for the festival’s 19th in-person event in support of the True North Youth Foundation (TNYF). More than 300 beers – including local craft beer, craft beers from across Canada and international beers from 15 countri... read more ›

WJHA coach Maggie Litchfield-Medd impacting girls in hockey from behind the bench

by Jason Friesen

“I never had a female head coach growing up.” That was the experience of Maggie Litchfield-Medd, Manager of the Winnipeg Jets Hockey Academy (WJHA) Minor Hockey programs, throughout her hockey career. That doesn’t come from a small sample size either. After playing plenty of minor hockey, she played five seasons with the University of M... read more ›