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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


Our True North: 2021-22 Report to the Community

by TNYF Staff

Thank you to all our fans and the community for joining us in making the efforts and impacts of the past season possible. We were excited to reengage with our fans and our community in 2021-22, both on and off the ice, and return to many favourite initiatives and events that have been missed over the past two years. We invite you to reflect on some... read more ›

Relationships key in camper-to-staff transition for WJHA student

by Jason Friesen

Reaching the top of the rock wall at Camp Manitou may be fun, but it’s the cheers from the other campers that make it truly thrilling. Shooting a bullseye on the archery range is equally exciting but is made that much better by the high-fives from camp staff. Clearly, what makes camp so special is the personal interactions that are fostered i... read more ›

Fast paced and fun Camp Manitou atmosphere fosters long-term growth

by Jason Friesen

It only takes five minutes to drive from Winnipeg’s west Perimeter Highway to Camp Manitou, but in that time, siblings Noah, Mariah and Ciara would easily have completed the camp’s low ropes course…possibly even twice. It takes much longer, however, for the kids to tell their parents about all the fun they had during their days at camp. Th... read more ›

WJHA student turns ice hockey passion into ball hockey gold

by Jason Friesen

Fitting into a new classroom or school can be a challenge for youth, so trying to fit into a new country takes that challenge to a whole new level. That’s exactly what Grade 10 Winnipeg Jets Hockey Academy (WJHA) student Ella had to do when her family moved from her home country of Finland to Winnipeg in early 2020. Thankfully, she got connect... read more ›