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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (hockey for all centre and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


Hockey leads to big goals on and off the ice for WJHA scholarship winner

by TNYF Staff

by Shannon McCarter After spending a decade as a student-athlete in the Winnipeg Jets Hockey Academy (WJHA) program, Dominick is among the program’s newest graduates – the class of 2024. He was also selected to receive the Winnipeg Jets Alumni & Friends Scholarship, awarded annually to a WJHA student athlete who has demonstrated exceptional ... read more ›

WJHA graduate aims to pay it forward

by Payton Robinson

A decade ago, a fresh eyed third grader from Stevenson-Britannia school walked into hockey for all centre with a bag of hockey equipment almost as big as he was, unaware of just how meaningful his first steps on the ice would be; it was the beginning of a journey that would help shape his success in school and beyond, and he has never looked back. ... read more ›

WJHA creating lasting memories

by Payton Robinson

Whether small or monumental, there are moments in every hockey career that hold a special place in our hearts and are reminisced about years after. Sadie, 13, cherishes the many firsts she has experienced when she joined the Winnipeg Jets Hockey Academy (WJHA) as a student athlete two and a half years ago.  Her keen interest in the game and ded... read more ›

Project 11 strengthening Flin Flon community

by Payton Robinson

Sergeant Steve Brushett, a 17-year veteran RCMP officer in Flin Flon, has become a catalyst for change in the remote community's approach to mental health. Drawing from his extensive experience as a youth outreach officer, where he engaged with schools on topics such as substance abuse, internet safety, and crucial life skills, Brushett identifi... read more ›