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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


#HockeyTalks month – In-class lessons, discussions with Jets players highlight importance of human connection for high school students

by Jason Friesen

“Humans need humans.” These words from Evan – a Grade 10 Maples Collegiate student and Project 11 student – are simple, but they cut to the heart of Project 11’s mental wellness messaging and the #HockeyTalks initiative that runs throughout January and promotes conversations around mental health. The fact that Project 11 and #Hockey... read more ›

#HockeyTalks month – Project 11 gives students coping strategies to suit their individuality

by Jason Friesen

#HockeyTalks month is all about joining the mental health conversation and eliminating the stigma that surrounds the topic. Project 11 does that daily through a wide variety of activities and practices in the classrooms that utilize the program. Just visit the Resources page on their website, and you’ll find everything from healthy coping strateg... read more ›

Jets focus on mental health awareness with January #HockeyTalks campaign

by Jason Friesen

The Winnipeg Jets will focus on bringing mental health conversations to the forefront in January for #HockeyTalks month, particularly with their Jan. 15 #HockeyTalks game presented by Bell MTS. #HockeyTalks is the NHL’s public awareness campaign that seeks to encourage conversations about mental health to reduce the stigma associated with mental ... read more ›

Winnipeg Jets Hockey Academy-trained goalies to share the ice for Jets Skills Competition

by Jason Friesen

The Winnipeg Jets will have many young fans eager to cheer them on and give them high-fives at the Skills Competition on Jan. 4. But the Jets players won’t be the only role models on the ice for the event. Ron Cailo and Christmas Johnson, who are high school hockey goalies for the St. Paul’s Crusaders and Balmoral Hall Blazers respectively, ... read more ›