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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (Bell MTS Iceplex and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


Teamwork lessons will carry WJHA graduate forward

by Jason Friesen

Margaret, a 2023 Winnipeg Jets Hockey Academy (WJHA) graduating student, has received numerous individual awards in her nine years with the program. It started with being named her team’s most improved player in her first season of minor hockey in 2013-14. The next season, she won her team’s MVP award. But the biggest lesson she’ll take... read more ›

WJHA Birdies 4 Blades scholarship winner inspired to find something he loves to do following graduation

by Jason Friesen

No matter what you do, have fun doing it. That’s the lesson Winnipeg Jets Hockey Academy (WJHA) graduating student Saif is taking away from the program as he graduates this year after spending six years with the True North Youth Foundation. “This will help me in life after high school with jobs and choosing a career,” said Saif, who wil... read more ›

WJHA Maple Leaf Construction Scholarship gives student funds for school and lessons on giving back

by Jason Friesen

Winnipeg Jets Hockey Academy (WJHA) graduating student JM wasn’t aware of what a cover letter was until he was taught how to write one in an after-school session run by the program. Now, having been awarded the WJHA’s Maple Leaf Construction scholarship that will provide funds for four years of post-secondary studies, he’ll likely be writing ... read more ›

WJHA Jets Alumni & Friends Scholarship winner impacted by opportunities and relationships

by Jason Friesen

Seven years ago, Winnipeg Jets Hockey Academy (WJHA) graduating student Savan put on a pair of hockey skates for the first time. With his family originally from Cambodia, hockey wouldn’t have been a familiar sport to them. Now, Savan doesn’t know where he’d be without the game of hockey. To get to this point, it’s taken a lot of dedicati... read more ›