True North Youth Foundation logo
BUY 50/50


"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (hockey for all centre and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


Project 11 strengthening Flin Flon community

by Payton Robinson

Sergeant Steve Brushett, a 17-year veteran RCMP officer in Flin Flon, has become a catalyst for change in the remote community's approach to mental health. Drawing from his extensive experience as a youth outreach officer, where he engaged with schools on topics such as substance abuse, internet safety, and crucial life skills, Brushett identifi... read more ›

Jets Wives and Girlfriends make a difference volunteering with the WJHA

by Payton Robinson

As Sydney Appleton, Ally Petack and Megan Rodgers head toward dressing room 7 at hockey for all centre, the sounds of cheers and excitement echo down the hall as girls strap on their hockey equipment. The kids light up when they see them enter the dressing room. “Coach Sydney!” “Coach Ally!” “Coach Megan!” A warm hug from one of t... read more ›

Theresa Olson WJHA Coach

by Payton Robinson

Theresa Olson has been a part of the Winnipeg Jets Hockey Academy (WJHA) for over five years. Being a parent with kids who took the program, she quickly discovered that WJHA’s positive impacts led her to volunteer on the bench, and as a driver to her own kids and others. Now a WJHA employee, Theresa’s commitment continues to shine through. Disc... read more ›

Passion and pride come together for WASAC puck dropper and WJHA student athlete Serene Goodwill

by Krista Sinaisky

A passion for hockey and pride in their Indigenous heritage have always been part of Serene Goodwill’s family roots. Now 16, her pride and passion are coming together as she represents her family and her Anishinaabe, Cree and Dakota heritage as a puck dropper at the Winnipeg Jets WASAC Night this Sunday, Feb. 25. “This is incredibly meaningf... read more ›