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"Providing underserved youth in Manitoba the opportunities they need to fulfill their ultimate potential."


The True North Youth Foundation (TNYF) consists of three core programs, Camp Manitou, Project Eleven, and Winnipeg Jets Hockey Academy.

These programs empower underserved youth in our community to achieve their potential through consistent health, wellness, and activity programing that integrates into their school curriculum from kindergarten to grade twelve. The TNYF works closely with its team of motivated board members, True North employees, and our professional hockey teams and venues (hockey for all centre and Camp Manitou) to provide youth a positive, engaging and nurturing environment to grow.

While supporting youth, TNYF collaborates with external partners in business, government, education, and other sectors to reach more youth, more often in our community.


More ways to win with Winnipeg Jets 50/50 in 2023-24

by Payton Robinson

This season’s Winnipeg Jets 50/50 program will offer even more ways to win with a number of sweetened pots, early bird draws and multi-day raffles throughout 2023-24, including the season’s first sweetened pot at the Saturday, Oct. 14 Home Opener which opens at $20,000. Fans can get in on all the home and away action with online purchases op... read more ›

Jim and Tyrin at Camp Manitou smiling for a picture.

Nurturing Growth at Camp Manitou

by Payton Robinson

Amid the 39 acres of nature in the welcoming atmosphere of Camp Manitou, a man named Jim Proulx humbly introduces himself with a simple phrase, "Hi, I'm Jim – I mow grass." But the story of Proulx’s role at Camp Manitou goes far beyond tending to the camp's grounds. As the Operations Manager at Camp Manitou, Proulx works tirelessly to ensure... read more ›

5050 – Report to the Community

by Payton Robinson

Bonnie Thompson has been a 50/50 seller for True North for two decades, driven by her strong belief that the True North Youth Foundation provides vital support to her community through its three programs the Winnipeg Jets Hockey Academy, Project 11, and Camp Manitou. Learn more about why she loves interacting with her community on Jets and Moose ga... read more ›

Hope to Dream Event

by Payton Robinson

This year, the True North Youth Foundation’s Winnipeg Jets Hockey Academy was honoured to be part of Ashley Furniture’s Hope to Dream initiative, with many of its student athletes receiving a new bed to ensure the benefit of a good night’s sleep on all other areas of their lives. ... read more ›